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How Supplier & Vendor Pricing Actually Works

Your supplier buys at one price
and sells at another.
Here is how that works.

Wholesale distributors occupy the middle layer between manufacturers and contractors. Their business model is the spread between what they pay and what they charge. Ferguson Enterprises reported a 30.7% gross margin on $30.8 billion in sales in fiscal year 2025. SiteOne Landscape Supply reported 34.8% on $4.70 billion. These are audited figures from SEC filings. This page explains what they mean and how they connect to the price on your invoice.

30.7%
Ferguson gross margin · FY2025 · $30.8B revenue · SEC filing
34.8%
SiteOne gross margin · FY2025 · $4.70B revenue · SEC filing
3
layers between raw material market and your invoice
$0
times your quote updates automatically when commodity prices move
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// The Distribution Model

Distributors do not manufacture anything.
They buy at one price and sell at another.

A wholesale distributor occupies the middle position in a three-layer supply chain: the manufacturer produces the product, the distributor purchases it at a manufacturer price and resells it to contractors and end users at a higher price. The difference between what the distributor pays and what the distributor charges is their gross margin.

The U.S. Bureau of Economic Analysis defines wholesale trade output as margin-based — sales less cost of goods sold — rather than purely sales-based. The BEA's framing is explicit: the value of wholesale trade is the markup, not the volume. The distributor's business model is the spread between what they buy and what they sell. ↗ BEA.gov

Distributors set their own prices. Standard distribution contract language confirms that distributors have "sole, complete and absolute discretion to establish and maintain the prices at which they sell products to customers." The manufacturer's suggested price is advisory only. ↗ LawInsider

What a contractor pays for any given product is what the distributor decides to charge — adjusted by whatever account-level pricing, volume discounts, or spot pricing applies to that specific customer relationship on that specific day.

// The Three Layers Between Production and Your Invoice
Layer 1
Raw Material Market — Copper, steel, PVC resin, petroleum, nitrogen. Traded on commodity exchanges. Priced by supply, demand, and global macroeconomic conditions. The manufacturer's input cost.
Market price
Layer 2
Manufacturer — Converts raw material into finished product. Prices to distributors based on production costs plus manufacturer margin. Manufacturer price to the distributor is not published.
Mfr. price
Layer 3
Wholesale Distributor — Ferguson, SiteOne, Winsupply, Hajoca, regional supply houses. Purchases at manufacturer price, sells to contractors at distributor price. Sets prices independently. Gross margins run 30–36%.
Dist. price
Your Invoice
Contractor — Receives the distributor's invoice. Pays what the distributor charges against whatever quote exists on file. The quote may or may not reflect current distributor pricing.
Invoice price
// Raw material prices are publicly tracked via BLS Producer Price Index (FRED). Manufacturer-to-distributor prices are not published. Distributor-to-contractor prices appear on your invoices.
// Published Gross Margins · Public Company Disclosures

The margin between what a distributor
pays and what they charge you is documented in SEC filings.

Ferguson and SiteOne are both publicly traded. Their gross margins — the percentage spread between what they pay manufacturers and what they invoice contractors — are disclosed in quarterly and annual reports filed with the SEC. These are not estimates. They are audited financial figures.

30.7%
Ferguson Enterprises gross margin · fiscal year 2025 · $30.8B in net sales · plumbing, PVF, HVAC, pipe, valves, fittings
34.8%
SiteOne Landscape Supply gross margin · fiscal year 2025 · $4.70B in net sales · irrigation, fertilizer, mulch, nursery, hardscape
31.7%
Ferguson Q4 FY2025 gross margin · single quarter · up 70 basis points year-over-year · reflects active margin management
$9.5B
Implied gross profit at Ferguson FY2025 — the dollar amount between what they paid manufacturers and what they charged contractors on $30.8B in sales
$1.64B
SiteOne gross profit FY2025 · the spread between manufacturer cost and contractor invoice price across $4.70B in landscape supply sales
Stable
Total markups across the supply chain are "stable over time" even when commodity prices move — per NBER Working Paper, July 2025, Harvard/Cavallo et al.
// Gross margin as reported = (Net sales − Cost of goods sold) / Net sales. This figure represents the percentage of each dollar of contractor payment that remains with the distributor after paying for the product. It does not reflect the distributor's net profit, which is lower after operating costs, SG&A, and overhead.
// Commodity Pass-Through · How It Actually Works

When a commodity price moves,
distributors reprice.
Your quotes do not update automatically.

The connection between raw material markets and your invoice is direct but lagged. When copper prices rise, the manufacturer's cost of producing copper pipe rises. The manufacturer adjusts the price they charge the distributor. The distributor adjusts the price they charge contractors. That sequence typically plays out over days to weeks — not months.

SiteOne's own earnings call language confirms the mechanism explicitly. In their Q1 2024 earnings call, management discussed "double-digit deflation in products like fertilizer, seed and PVC pipe" compressing gross margins — meaning when commodity prices fell, distributor margins came under pressure, confirming that commodity costs and distributor prices are directly linked. ↗ SiteOne Q1 2024 Earnings Call

A July 2025 NBER working paper by economists at Harvard, UVA, and Esade — "Markups and Cost Pass-through Along the Supply Chain" — documents that manufacturer and retail markups are negatively correlated: when commodity costs rise rapidly, manufacturer margins compress while distributor margins may expand, and vice versa. The total markup across the chain remains stable. ↗ NBER WP 34110

The practical consequence: a commodity price move gives distributors factual justification to reprice. Whether the reprice is proportional to the actual cost change — or whether it exceeds the cost change — is not visible from the invoice alone. It requires comparison against the commodity index for that material at the time of the order.

// What This Looks Like In Practice
// Commodity Moves · Distributor Reprices

Copper COMEX price increases. Wire rod and copper tube manufacturer costs rise. Ferguson reprices copper pipe and fittings at the branch level. The contractor's job account reflects the new price on the next order — whether or not a formal price change notification was issued and whether or not the contractor's original quote has been updated.

// Commodity Drops · Reprice May Lag

The SiteOne Q1 2024 earnings call documented margin compression during commodity deflation — meaning when commodity prices fall, distributor pricing does not always fall at the same rate. The NBER research confirms that total supply chain markups are stable across commodity cycles. A commodity price decrease does not automatically produce a proportional invoice price decrease.

// The Gap Between Quote Day and Invoice Day

A contractor quotes a job using current distributor pricing. The job is awarded. Between award and material delivery, the commodity underlying the material moves. The distributor reprices. The invoice reflects the new price. The contractor's bid does not. The margin absorbs the difference.

// BLS PPI Is The Public Record

The Bureau of Labor Statistics Producer Price Index tracks commodity prices at the manufacturer level — what manufacturers charge distributors, not what distributors charge contractors. The PPI series for specific materials (copper wire, steel pipe, PVC, fertilizer, asphalt) are publicly available via FRED and updated monthly. They are the closest public benchmark to the actual commodity cost flowing into your invoice.

// Account-Level Pricing Reality
// Distributors Do Not Charge Everyone The Same Price

Standard distribution contracts confirm that distributors set prices independently per customer. Volume, relationship tenure, payment terms, and account size all factor into what a specific contractor pays for the same product on the same day from the same branch. Two contractors buying identical products from the same Ferguson branch on the same day may pay different prices. ↗ LawInsider distribution contract clauses

// Volume Rebates Flow To The Distributor, Not Always To You

Manufacturers offer distributors volume rebates — retrospective discounts tied to total purchase volume over a period. These rebates improve the distributor's effective cost of goods and can improve their margin without any change in the price they charge contractors. The rebate is a tool for the distributor's profitability, not automatically a mechanism that lowers contractor invoices. ↗ Rebate program mechanics

// Spot Pricing vs. Contract Pricing

Items not on a formal quote or contract are priced at the distributor's discretion at the time of order — counter price, system price, or whatever the branch applies to your account that day. Ferguson's own pricing system assigns account-level price tiers. A contractor without a formal contract on a specific SKU is paying whatever the system applies. That number is not fixed until the invoice is issued.

// What Distributors Optimize For

Distributors are managing
gross margin per SKU
across hundreds of thousands of customers.

Ferguson's pricing operation manages approximately 180,000 SKUs across 1,700+ branches and over 1 million customer accounts. SiteOne's fiscal 2025 10-K lists an Executive Vice President of Marketing, Category Management and Pricing as a named officer — a dedicated senior executive whose function is pricing strategy across their product catalog. Pricing at this scale is a systematic operation, not a passive activity.

A 2007 patent for a wholesale distributor pricing system describes the operational reality: a pricing manager has responsibility for pricing decisions across potentially tens of thousands of unique customer-item combinations. The system evaluates sales volume, purchase frequency, and gross profit percentage to optimize pricing decisions across the portfolio. ↗ USPTO Patent 7379922

The contractor on the other side of that system is reviewing invoices one at a time, if at all. The information asymmetry is structural. The distributor has real-time visibility into commodity costs, account-level margin, and competitor pricing. The contractor has the invoice and whatever quote was on file when the job started.

What "Disciplined Execution" Means in Distributor Earnings Calls

Ferguson's Q4 FY2025 earnings attributed gross margin improvement to "associates' disciplined execution" and "diligent management of the cost base." ↗ Benzinga / Ferguson earnings In distributor financial reporting, disciplined execution on gross margin means managing the spread between what they pay and what they charge — actively, not passively. It is the distributor's primary financial performance metric.

// The Practical Consequence

The distributor's pricing system is optimized.
The contractor's quote reconciliation usually is not.

Nothing in the distributor business model requires the price on your invoice to match the price on your quote. The distributor has the right to set their own prices. The commodity market moves. The distributor reprices. Your invoice reflects the new price. Your quote does not automatically update. The gap between them is not flagged by the distributor. It is absorbed by whoever is not checking.

// What Is Legitimate Cost Pass-Through

When a commodity price increases and the distributor raises their invoice price proportionally, that is a legitimate cost pass-through. The manufacturer's cost increased. The distributor passed it through. The contractor's bid did not account for it, but the underlying cost increase is real. BLS PPI data documents what the cost actually moved — that is the benchmark for whether a pass-through is proportional.

// What Is Margin Expansion Beyond Cost Movement

When a distributor raises invoice prices by more than the underlying commodity moved, the excess is margin expansion — additional gross profit captured above the cost increase justification. This is legal and is the distributor's prerogative. It is also invisible without comparing the invoice price to both the quoted price and the relevant commodity index at the time of the order.

// What Is An Overcharge

An overcharge, in the context of the Ledger, is any invoiced price that exceeds the agreed quoted price for the same product — regardless of what the commodity market did. The quote is the agreement. The invoice is the charge. If the invoice exceeds the quote without a formal change order or price adjustment notice, the difference is an overcharge. The commodity market explains why the distributor may have wanted to reprice. It does not authorize them to do so without your agreement.

// The Ledger's Role

The Overcharge Ledger compares what you were quoted against what you were invoiced — every line item, every supplier, every month. It also maps your invoice prices against the relevant BLS PPI series for your primary materials, so you can see where distributor price increases track the commodity market and where they exceed it. Both pieces of information belong to you. The Ledger produces them.

// Sources · Primary · All Claims Verified · Record. Measure. Verify.
U.S. Bureau of Economic Analysis
Wholesale trade output is margin-based — sales less cost of goods sold — not purely sales-based. Wholesale trade value reflects markups received, not trends in sales volume.
↗ bea.gov
Ferguson Enterprises — FY2025 Annual Earnings
$30.8B net sales · 30.7% gross margin full year · 31.7% Q4 gross margin · up 70 bps YoY · "disciplined execution" driving margin performance
↗ seekingalpha.com
SiteOne Landscape Supply — FY2025 Annual Earnings
$4.70B net sales · 34.8% gross margin FY2025 · gross profit $1.64B · "improved price realization" driving Q4 margin improvement
↗ businesswire.com
NBER Working Paper 34110 — Alvarez-Blaser, Cavallo, MacKay, Mengano · July 2025
Markups and Cost Pass-through Along the Supply Chain · Harvard/UVA/Esade · substantial markup dispersion at each supply chain level · manufacturer and retail markups negatively correlated · total markups stable over time
↗ nber.org / repec.org
SiteOne Q1 2024 Earnings Call Transcript
CEO Doug Black: "double-digit deflation in products like fertilizer, seed and PVC pipe" dampened margins — confirming direct link between commodity prices and distributor invoice pricing
↗ marketbeat.com
LawInsider — Distribution Contract Price Levels Clauses
Standard distribution agreement language: distributors have "sole, complete and absolute discretion to establish and maintain the prices at which they sell products to customers" · manufacturer suggested pricing is advisory only
↗ lawinsider.com
USPTO Patent 7379922 — Wholesale Distributor Pricing Model System
Documents the systematic approach to distributor pricing: sales volume, purchase frequency, and gross profit percentage evaluated across tens of thousands of unique customer-item combinations per pricing manager
↗ patents.justia.com
Benzinga — Ferguson Q4 FY2025 Earnings
Ferguson Q4 gross margin 30.7% · margin improvement attributed to "associates' disciplined execution" and "diligent management of the cost base" — standard distributor margin management language
↗ benzinga.com
BLS via FRED — Producer Price Index Series
Monthly PPI data for copper wire (WPU10260314), steel pipe (PCU3312103312100), plastics pipe (PCU3261223261221), fertilizer (PCU325311325311), asphalt shingles (PCU324122324122) — the public commodity cost baseline
↗ fred.stlouisfed.org
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